All about SEO, internet and business techniques, technologies and news.
|Posted by fahad siddiqi on September 30, 2013 at 3:55 PM||comments (0)|
Being the top dog in the search engine realm, Google has the luxury of essentially dictating the state of the SEO industry. Whenever they decide to tweak their algorithm via updates like Panda, Penguin and Penguin 2.0, this heavily impacts which tactics are effective and which ones become defunct. To achieve favorable rankings and maintain them, it’s more important than ever to build your SEO strategy according to what Google wants in today’s post-Penguin 2.0 era. Here’s what’s working in 2013.
1. Create and Publish Awesome Content
Perhaps the best way to future-proof your rankings is by creating valuable content, and publishing that content to your website regularly. A few years ago, cheap tactics like article spinning, duplicate content and keyword stuffing could make a site rise to the top of the rankings. Now, these are considered black hat tactics that often lead to websites getting penalized. Emphasizing quality, and originality should put you on the right track and help maintain solid rankings, regardless of Google’s next move.
2. Cater to the Mobile Crowd
It should come as no surprise that smartphones and tablets are huge these days. A report from Marketing Land stated that “nearly 40 percent of Internet time is now being spent on mobile devices.” Understanding and basing your SEO efforts around this trend is important in 2013 and is likely to be a necessity in the coming years. One way to accommodate mobile users is to keep your website’s layout simple, and not overload it with excessive content.
Utilizing responsive web design is an ideal way to ensure a great experience on a variety of mobile devices as well as PCs, because it makes content easily viewable regardless of the screen size. Testing your site across a few devices should also help point out any issues that need to addressed.
3. Avoid Link Spam
Another strategy that worked not long ago but can now wreak havoc on your rankings is black-hat link building. Anything created solely for the purpose of acquiring a link is likely to be seen as spam and can end up hurting your rankings. That’s why it’s so important to clean up your backlinks by removing anything that could be deemed as spam.
4. Maintain Proper Sitemaps
Making it as simple as possible for search engines to index your content is crucial. Installing a sitemap is an excellent way to streamline this process, because it acts as a shortcut for indexing, allowing search engines to more quickly and easily find and index your content.
5. Use Safe Anchor Text
Not too long ago, it was popular to use exact-match anchor text for backlinks. This tactic worked, but it was an easy way for Google to identify unnaturally-obtained links. Google now sees this practice as a way to manipulate the rankings. Consequently, many sites have been penalized for an excessive amount of exact-match anchor text, which must now be avoided. Instead, diversify your anchor text so that it looks natural.
6. Publish Across a Variety of Media
While traditional text-based content still has value, integrating other forms of media like images, videos and audio can be helpful. Since you can add filenames and alt tags, this provides search engines with even more information to properly index content. Besides this, a variety of media should enhance the reader experience and increase the likelihood that content gets shared. Whether it’s a blog post or an email newsletter, peppering in one or more additional forms of media should provide a boost.
7. Engage in Social Sharing
People share the content they love through social media. Due to the massive volume of users on Facebook, Twitter, Google+, etc., it’s a convenient way for people to spread news and ideas. Capitalizing on this trend by installing social share buttons to your site can mean substantial exposure while improving search results at the same time.
By making it quick and easy for people to share your content on their favorite network, this can help it circulate over the web, reaching new audiences. Since Google’s entire aim is to provide its users with valuable and relevant content, the number of social shares that content receives is a terrific benchmark for quality and usefulness. For instance, a blog post that receives thousands of shares means that plenty of people find it entertaining or useful. Consequently, the more social shares you receive, the better odds you have of climbing the rankings.
|Posted by fahad siddiqi on September 29, 2013 at 3:10 PM||comments (0)|
There’s a lot ofturmoil in the world of link building. For years, many webmastersrelied on spam and automated backlink building tools to get highrankings on Google. These methods don’t work anymore. Fortunately,there is a way to get high quality backlinks to your site.
Step 1: forget robots and thinklike a human
Before Google’s Penguin update, many webmasters thought thatlink building was for robots. You entered your keywords and the linkbuilding tool automatically created hundreds of backlinks with yourkeywords in the anchor text.
The fact that these backlinks didn’t make any sense for humanvisitors didn’t worry most of these people. Unfortunately, Googledidn’tlike these backlinks at all and as soon as their algorithms were goodenough to detect these backlinks, websites that relied on spambacklinks experienced massive ranking drops.
The age of fully automated link building with robots is over.If you want to succeed in the modern world of link building, you haveto think and act like a human.
Step 2: find good target websites
Getting relevant links is the only sustainable link buildingstrategy. The basis of a successful link building campaign are thewebsites that link to your site. Finding these sites can be difficult.It is easy if you have the right tools.
SEOprofiler offers a variety of powerful tools that help youto find good websites that should link to your website:
*The competitor backlinks tool:
websites that link toyour competitors are websites that should link to your website. Thecompetitor backlinks tool in SEOprofiler helps you to find these sites.
*The hub finder:
web sitesthat link to more than one of your competitors are so-called hub sites.These sites help search engines to categorize your website. If searchengines assign your website to the right category, your web pages willget higher rankings for keywords that are related to this category. Thehub finder tool in SEOprofiler helps you to find these hub sites.
*The link opportunity finder:
the link opportunity finder tool in SEOprofiler automatically createslink related search queries and it automatically retrieves the resultsfor these queries. You will get good link partner suggestions asquickly and efficiently as possible.
For example, you will find related blogs that can writeabout your company or your products. Just like all other link tools inSEOprofiler, the link opportunity finder in SEOprofiler is integratedwith the backlink manager to make it as easy as possible to keep trackof your link building activities.
Do not use the PageRank of website to judge the quality of awebsite. Use common sense. Has the content been created by real people?Are the ads on the website reputable? Does the website list contactinformation? Further information on how to judge the quality of awebsite can be found here.
Step 3: get the backlink
Find a reason to contact the owner of the other website. Woulda link to your site be a resource for visitors of the other site? Canyou contribute unique content to the other website?
Write a personal message and let the other webmaster know thatyou are a real human being. Try to form a relationship. Tips can befound here.
The backlink manager in SEOprofiler helps you to find thecontact information of other websites. It also keeps track of yourconversions and it provides additional information about your linkpartners. The link manager helps you to build backlinks as efficientlyas possible:
This time, it’s personal!!
If you want to make sure that your links lead to long-termrankings, it is very important that you build links like a human being.Focus on relevance. Show others that you are a real person. Link toother websites whenever it makes sense. Treat others like you wouldlike to be treated.
You don’t need hundreds of links to succeed. A handful ofreally good backlinks can have a huge influence on your Googlerankings. The tools in SEOprofiler make it as easy as possible to getthese backlinks. If you haven’t done it yet, create your SEOprofileraccount now:
Source by: www.free-seo-news.com
|Posted by fahad siddiqi on September 18, 2013 at 4:35 PM||comments (0)|
It’s always better to know in advancewhat you can expect from a career in SEO.
Some Good Reasons to Choose SEO as Your Career
High demand For SEO Services
OnceSEO was not a separate profession – Web masters performed some basic SEO forthe sites they managed and that was all. But as sites began to grow and makemoney, it became more reasonable to hire a dedicated SEO specialist than tohave the Web master do it. The demand for good SEO experts is high and isconstantly on the rise.
A Lot of People Have made aSuccessful SEO Career
Thereare many living proofs that SEO is a viable business. The list is too long tobe quoted here but some of the names include Rob from Blackwood Productions, Jill Wahlen from High Rankings, Rand Fishkin from SEO Moz and many others.
Search Engine Optimizers make goodMoney
SEOis a profession that can be practiced while working for a company or as a solopractitioner. There are many job boards like Dice and Craigslist that publishSEO job advertisements. It is worth noting that the compensation for SEOemployees is equal to or even higher than that of developers, designers andmarketers. Salaries over $80K per annum are not an exception for SEO jobs.
As a solo SEO practitioner you can make even more money. Almost all freelancesites have sections for SEO services and offers for $50 an hour or more arequite common. If you are still not confident that you can work on your own, youcan start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don't getdepressed if you didn't pass – here is a great checklist that will teach you a lot, even if you are already familiarwith SEO.
Only Web-designing MayNot be enough
Manycompanies offer turn–key solutions that include Web design, Web development ANDSEO optimization. In fact, many clients expect that when they hire somebody tomake their site, the site will be SEO friendly, so if you are good both as adesigner and a SEO expert, you will be a truely valuable professional.
On the other hand, many other companies are dealing with SEO only because theyfeel that this way they can concentrate their efforts on their major strength –SEO, so you can consider this possibility as well.
Local Step ahead if youcome from Marketing
TheWeb has changed the way companies do business, so to some extent today'smarketers and advertisers need to have at least some SEO knowledge if they wantto be successful. SEO is also a great career for linguists.
Lots of Learning
Forsomebody who comes from design, development or web administration, SEO mightlook not technical enough and you might feel that you will downgrade if youmove to SEO. Don't worry so much – you can learn a LOT from SEO, so if you area talented techie, you are not downgrading but you are actually upgrading yourskills packages.
SEO is already recognizedas a career
Finally,if you need some more proof that SEO is a great career, have a look at theavailable SEO courses and exams for SEO practitioners. Well, they might not bea CISCO certification but still they help to institutionalize the SEOprofession.
Some Ugly Aspects of SEO Depending on Search Engines
Itis true that in any career there are many things that are outside of yourcontrol but for SEO this is a rule number one. Search engines frequently changetheir algorithms and what is worse – these changes are not made public, so eventhe greatest SEO gurus admit that they make a lot of educated guesses about howthings work. It is very discouraging to make everything perfect and then tolearn that due to a change in the algorithm, your sites dropped 100 positionsdown. But the worst part is that you need to communicate this to clients, whoare not satisfied with their sinking ratings.
No Fixed Rules
Probablythis will change over time but for now the rule is that there are no rules – orat least not written ones. You can work very hard, follow everything that lookslike a rule and still success is not coming. Currently you can't even rely onbringing a search engine to court because of the damages they have done to yourbusiness because search engines are not obliged to rank high sites that havemade efforts to get optimized.
Rapid Changes in Ranking
Buteven if you somehow manage to get to the top for a particular keyword, keepingthe position requires constant efforts. Well, many other businesses are likethat, so this is hardly a reason to complain – except when an angry customerstarts shouting at you that this week their ratings are sinking and of coursethis is all your fault.
SEO Requires Patience
TheSEO professional and customers both need to understand that SEO takes constanteffort and time. It could take months to move ahead in the ratings, or to buildtens of links. Additionally, if you stop optimizing for some time, most likelyyou will experience a considerable drop in ratings. You need lots of motivationand patience not to give up when things are not going your way.
Black Hat SEO
Black hat SEO is probably one ofthe biggest concerns for the would–be SEO practitioner. Fraud and unfaircompetition are present in any industry and those who are good and ethicalsuffer from this but black hat SEO is still pretty widespread. It is true thatsearch engines penalize black hat practices but still black hat SEO is a majorconcern for the industry.
So, let's hope that by tellingyou about the pros and cons of choosing SEO as your career we have helped youmake an informed decision about your future.
|Posted by fahad siddiqi on September 18, 2013 at 12:30 PM||comments (0)|
It’s no secret that SEO is not easy (and it’s not cheap). It takes a ton of effort to earn that top spot on a great majority of SERPs because there are so many others who also want that top spot. Google wants the most relevant entries first, and in many cases there are several entries that would all qualify. It’s SEO that sets you apart and lets you show search engines bots, “hey, I belong here” by revising your site to show them exactly what they need to see.
For some companies, however, it’s not a mad dash to improve SEO for that first spot because that first spot isn’t hard to grasp. Government agencies, certain non-profit organizations, and those who have created a one-of-a-kind product or service don’t have much competition. It’s easy to think: Who needs SEO when you have no competition?
Why SEO Isn’t Always about Beating the Competition
I’ll admit that this was a question that I had to really ponder. There might be some reasons it’s a good thing, but is spending all of that money on SEO and making it a part of your business really a necessity when you’ve already got that top spot locked down? I just wrote an article on the Higher Visibility blog about this topic and felt it deserved extra attention. Below are a few reasons that SEO should still be a part of every website despite having no competition:
Optimizing your site for search engine’s also means improving usability for your readers.
In many cases, what you need to do to optimize your website actually helps readers navigate and understand your website. After all, the whole reason Google wants you to optimize your site in the first place is for readers. You have to make sure that you don’t look at SEO as simply a marketing tactic, but rather a usability one. Your site needs to be a place readers come for quality content, easy navigation through internal linking, breadcrumbs, etc., and a place to really engage with others in the community, and all of this falls under the SEO umbrella.
You need to be prepared for future competition.
The vast majority of companies will see competition eventually, even those that think there is absolutely no way. Just in case, you want to be prepared with a solid SEO plan so that when the competition does arrive, you already have your SEO in place. After all, SEO takes a long time to see results. This will give you the edge as opposed to having to start from scratch and battle it out with the new company.
You want to be able to communicate with search engines to reach a good status.
SEO is about communicating with search engines as well as with readers. The benefits that search engine bots can offer you is not only that number one spot. The PR of your website is given to you by search engine bots based upon your SEO. This is one indication that readers may use to determine the quality of your site. As I stated in my previous article, you want to “show customers that you really are the best no matter what—you’re not just the only thing available.”
The one good thing about having no competition is that there is no pressure and there is no rush. You still want to put time and thought into SEO, but you have the luxury of putting other aspects of your company ahead of it. You likely won’t need to hire a big SEO agency to help you, so try it on your own first or seek the help of just one expert.
Do you think that people need SEO if there is no competition? Do you have experience with this issue?