|Posted by fahad siddiqi on September 18, 2013 at 4:35 PM|
It’s always better to know in advancewhat you can expect from a career in SEO.
Some Good Reasons to Choose SEO as Your Career
High demand For SEO Services
OnceSEO was not a separate profession – Web masters performed some basic SEO forthe sites they managed and that was all. But as sites began to grow and makemoney, it became more reasonable to hire a dedicated SEO specialist than tohave the Web master do it. The demand for good SEO experts is high and isconstantly on the rise.
A Lot of People Have made aSuccessful SEO Career
Thereare many living proofs that SEO is a viable business. The list is too long tobe quoted here but some of the names include Rob from Blackwood Productions, Jill Wahlen from High Rankings, Rand Fishkin from SEO Moz and many others.
Search Engine Optimizers make goodMoney
SEOis a profession that can be practiced while working for a company or as a solopractitioner. There are many job boards like Dice and Craigslist that publishSEO job advertisements. It is worth noting that the compensation for SEOemployees is equal to or even higher than that of developers, designers andmarketers. Salaries over $80K per annum are not an exception for SEO jobs.
As a solo SEO practitioner you can make even more money. Almost all freelancesites have sections for SEO services and offers for $50 an hour or more arequite common. If you are still not confident that you can work on your own, youcan start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don't getdepressed if you didn't pass – here is a great checklist that will teach you a lot, even if you are already familiarwith SEO.
Only Web-designing MayNot be enough
Manycompanies offer turn–key solutions that include Web design, Web development ANDSEO optimization. In fact, many clients expect that when they hire somebody tomake their site, the site will be SEO friendly, so if you are good both as adesigner and a SEO expert, you will be a truely valuable professional.
On the other hand, many other companies are dealing with SEO only because theyfeel that this way they can concentrate their efforts on their major strength –SEO, so you can consider this possibility as well.
Local Step ahead if youcome from Marketing
TheWeb has changed the way companies do business, so to some extent today'smarketers and advertisers need to have at least some SEO knowledge if they wantto be successful. SEO is also a great career for linguists.
Lots of Learning
Forsomebody who comes from design, development or web administration, SEO mightlook not technical enough and you might feel that you will downgrade if youmove to SEO. Don't worry so much – you can learn a LOT from SEO, so if you area talented techie, you are not downgrading but you are actually upgrading yourskills packages.
SEO is already recognizedas a career
Finally,if you need some more proof that SEO is a great career, have a look at theavailable SEO courses and exams for SEO practitioners. Well, they might not bea CISCO certification but still they help to institutionalize the SEOprofession.
Some Ugly Aspects of SEO Depending on Search Engines
Itis true that in any career there are many things that are outside of yourcontrol but for SEO this is a rule number one. Search engines frequently changetheir algorithms and what is worse – these changes are not made public, so eventhe greatest SEO gurus admit that they make a lot of educated guesses about howthings work. It is very discouraging to make everything perfect and then tolearn that due to a change in the algorithm, your sites dropped 100 positionsdown. But the worst part is that you need to communicate this to clients, whoare not satisfied with their sinking ratings.
No Fixed Rules
Probablythis will change over time but for now the rule is that there are no rules – orat least not written ones. You can work very hard, follow everything that lookslike a rule and still success is not coming. Currently you can't even rely onbringing a search engine to court because of the damages they have done to yourbusiness because search engines are not obliged to rank high sites that havemade efforts to get optimized.
Rapid Changes in Ranking
Buteven if you somehow manage to get to the top for a particular keyword, keepingthe position requires constant efforts. Well, many other businesses are likethat, so this is hardly a reason to complain – except when an angry customerstarts shouting at you that this week their ratings are sinking and of coursethis is all your fault.
SEO Requires Patience
TheSEO professional and customers both need to understand that SEO takes constanteffort and time. It could take months to move ahead in the ratings, or to buildtens of links. Additionally, if you stop optimizing for some time, most likelyyou will experience a considerable drop in ratings. You need lots of motivationand patience not to give up when things are not going your way.
Black Hat SEO
Black hat SEO is probably one ofthe biggest concerns for the would–be SEO practitioner. Fraud and unfaircompetition are present in any industry and those who are good and ethicalsuffer from this but black hat SEO is still pretty widespread. It is true thatsearch engines penalize black hat practices but still black hat SEO is a majorconcern for the industry.
So, let's hope that by tellingyou about the pros and cons of choosing SEO as your career we have helped youmake an informed decision about your future.